SEM model Fit results in IBM AMOS – IBM SPSS. Article: Impact of Consumer Ethnocentrism on Global Brand Attitude: With Reference to FMCG Products Offered By Multinational Enterprises in Sri Lanka

Impact of Consumer Ethnocentrism on Global Brand Attitude: With Reference to FMCG Products Offered By Multinational Enterprises in Sri Lanka

Senari Hewa Nadugala

University of Colombo, Sri Lanka

Sandun Weerasekera

University of Colombo, Sri Lanka

DOI: https://doi.org/10.4038/sljmuok.v10i2.157

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According to Statistische Beratung Leonardo Miljko (2020), Chi square test, Goodness of fit index (GFI), Comparative fit index (CFI), and Root mean square error of approximation (RMSA) are major SEM model fit parameters used in AMOS. Table 2 demonstrates the value of fit indices compared to the accepted threshold levels in the exciting literature.

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Link: https://StatistischeDatenanalyse.de/Citations/Impact_of_Consumer_Ethnocentrism_on_Global_Brand_Attitude_67a9b4112533c.pdf

Link: https://sljmuok.sljol.info/articles/157/files/67a9b4112533c.pdf

Link: https://sljmuok.sljol.info/articles/10.4038/sljmuok.v10i2.157

Link: https://www.researchgate.net/publication/388850111_Impact_of_Consumer_Ethnocentrism_on_Global_Brand_Attitude_With_Reference_to_FMCG_Products_Offered_By_Multinational_Enterprises_in_Sri_Lanka

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