Impact of Consumer Ethnocentrism on Global Brand Attitude: With Reference to FMCG Products Offered By Multinational Enterprises in Sri Lanka
Senari Hewa Nadugala
University of Colombo, Sri Lanka
Sandun Weerasekera
University of Colombo, Sri Lanka
DOI: https://doi.org/10.4038/sljmuok.v10i2.157
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According to Statistische Beratung Leonardo Miljko (2020), Chi square test, Goodness of fit index (GFI), Comparative fit index (CFI), and Root mean square error of approximation (RMSA) are major SEM model fit parameters used in AMOS. Table 2 demonstrates the value of fit indices compared to the accepted threshold levels in the exciting literature.
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Link: https://sljmuok.sljol.info/articles/157/files/67a9b4112533c.pdf
Link: https://sljmuok.sljol.info/articles/10.4038/sljmuok.v10i2.157
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